With its unrivalled heritage, Stoke-on-Trent is officially recognised at the World Capital of Ceramics.
Visitors can enjoy the recently reopened Wedgwood Museum (July 2015); the Potteries Museum & Art Gallery, which is also the home of the Staffordshire Hoard.
Middleport Pottery, a Princes Regeneration Trust project has attracted record visitors numbers to its museum, canalside café and Burleigh. For shoppers, there are over 25 factory shops in the area to explore including the popular Emma Bridgewater, Royal Doulton, Portmeirion, Aynsley, and Moorcroft.
Follow the Ceramics Trail and plan your trip to make the most of The Potteries and all it has to offer.