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Fresh 2025 Application Guidelines

How to apply

Deadline for submission: 12 noon, 4 June 2025

Audio or video submissions are also accepted.

Listen here for the recorded Application Guidelines for Fresh 2025

Complete the Fresh application form online

Step 1: Provide artist interpretation text

Artist Interpretation Text (up to 300 words) summarising your practice, pathway to pursuing an artistic career and environmental considerations that you incorporate into your practice.

This text will be used for devising Biennial interpretation materials if you are selected. You will need to submit a written artist interpretation text even if you are submitting the Fresh artist application questions in a recorded way.

Step 2: Answer the application questions

We have four questions in the Fresh application form that will help us learn more about you and your practice.

Application questions:

Tell us about your practice. (100 words max)
When and where did you begin your sustained creative practice with clay? (100 words max)
Where do you see your practice progressing in the next three years? (100 words max)
Why do you work with clay and what does it mean to you? (100 words max)

Step 3: Upload up to 5 supporting files

Please select high-quality images, video or audio of the artwork(s) you would like to exhibit in Fresh. You can submit multiple images of the same artwork or collection of artworks. The work submitted must already exist and have been made within the last 3 years. The work must be available and remain available for the entire Fresh exhibition (6 September to 19 October 2025).

Please title your files in the following format: yourname_artworktitle_yearmade

Accepted file types: jpg, jpeg, png, wav, mp4, Max. file size: 5 MB.

You will also need to add the material(s) used and the dimensions of the work in centimetres.

Step 4: Complete the diversity and equality monitoring form

The information collected through this form will be used to provide a demographic profile of artists working with BCB, allowing us to understand and address under-representation and remove barriers in accessing opportunities. We aim to increase applications from artists who feel their identity and background are currently under-represented.

Audio or video submissions

You can submit your application as a five-minute audio or video file. If you are submitting an audio or video recording of your Fresh application, you will need to clearly separate each of the four questions:

Tell us about your practice. (100 words max)
When and where did you begin your sustained creative practice with clay? (100 words max)
Where do you see your practice progressing in the next three years? (100 words max)
Why do you work with clay and what does it mean to you? (100 words max)

You can do this by speaking aloud or through post-video editing. Please include the application questions in the recording as a guide. Ensure the recording of your video is clear and is not heavily produced. There will be no assessment of the production quality of audio or video recordings.

In the application section of the application form please share a link to your audio or video file (this can be shared as a link from: Dropbox, Google Drive, Vimeo or YouTube for example).

Additional support

If you require further assistance, a BCB team member can assist you with the Fresh proposal. We will prompt you with each of the application questions and record your responses on Teams or Zoom.

Please email apply@britishceramicsbiennial.com if this method is of interest. The BCB team will only ask questions as they are written in the application form, we will not be offering further advice or asking for clarification from you. Using this method for your application will have no bearing on its assessment during the selection process. We can only schedule meetings of this nature up to 28 May 2025.

You still need to fill out the application form via our website so that we have the applicant details, artist interpretation text and the diversity and equality monitoring form. The artist interpretation text will be used to create interpretation materials at BCB 2025 if selected.