Factory Lunch Hour – Streamline Your Client Management

What is the session about?

Factory Lunch Hour – Streamline Your Client Management is for artists and creative businesses who want to know how to manage contacts, clients and customer relationships. Led by marketing expert, multi award winning businesswoman and entrepreneur Victoria Prince, this event will take you guide you through a free Customer Relationship Management (CRM) platform so you can make your client management easier and more streamlined.  

 What is CRM?

Customer Relationship Management (CRM) is a software system that helps businesses track customer or client communications and nurture cold customers to hot leads. CRM replaces the spreadsheets and databases that many businesses piece together to track client information. The outcome is a streamlined process resulting in organisation, efficiency and better time management. 

What will this session will cover?

• What is CRM and why you need it
• A step-by-step guide to using a CRM system (including inputting data and tracking the client journey) 
• How to change a cold customer to a hot lead

Who is the session for?

• People who feel unsure about what Customer Relationship Management is and why it could be helpful to them  
• People who have clients or contacts and struggle with a streamlined process for progressing the relationship 
• People who need to organise their processes and consolidate their customer data
• Students or people who are early in their career and want to start building a tool kit to help manage a sustainable career

Who is delivering?

Victoria Prince is a Marketing Expert, double award-winning businesswoman and Entrepreneur who took her healthy snacking business from Kickstarter to Selfridges in less than a year. She has featured on and in: Sky News, BBC News & Radio, Marie Claire, The Sun, WOMAN magazine and is a regular podcast guest. Her consultancy ‘Touchpoints Marketing’ works with start-up & scale-up businesses to develop clear marketing strategies to meet their big ambitious goals.

Where does it take place?

Factory Lunch Hour – Streamline Your Client Management takes place online via Zoom. A link will be emailed to you once you’ve registered.

How to book?

All Factory events are free and tickets are booked through the event pages on the BCB website.

Online Access:

• In advance of each event, we aim to share an overview of the event including tasks that may be given to participants so you can prepare
• We will enable captions for anyone to access during the event and download after
• We will record each online event so you can re-watch it
• We will share a resource pack after the event including summary notes, relevant links shared during the event, the event transcript and the event recording

If there is anything we can do to support your participation in the event, please email rhiannon@britishceramicsbiennial.com to discuss what we can put in place for you.

What is Factory?

This workshop is proudly run as part of the creative business support programme Factory. Factory is a partnership between Staffordshire Chambers of Commerce, Staffordshire University, British Ceramics Biennial and ACAVA. The programme is part funded by the European Regional Development Fund. Visit our main Factory page for more information about other opportunities and workshops run through Factory. 

What to know more about your audiences?

This is a follow-on event from Factory Seminar – Knowing your audience led by Victoria Prince on 30 November. If you missed the event and would like access to the recording email rhiannon@britishceramicsbiennial.com for the link.