What is A Guide to PR for Creatives about? 

In the Factory Seminar – A Guide to PR for Creatives, you will learn how PR works, how it can be used to build your profile, and how to set yourself apart from all the other talented creatives fighting for those column inches! If you’re unsure about how to get press coverage and would like to find out how to present yourself to the media, this is the session for you.

What will the session cover? 

• What is PR and why is it important? 
• How to get journalists to notice your work
• The importance of images 
• How to create a press pack
• Working with a PR professional 

Who is the session for? 

This workshop is for artists, designers and makers at any stage of their career who:

• Want to know more about the power of PR and editorials
• Are keen to build their profile and reputation 
• Feel unsure about how to get press coverage on their projects 

Who is delivering? 

Iliana Taliotis is a highly experienced and respected PR consultant with over 20 years’ experience of working across the worlds of art, design, craft and culture. From launching new projects to building the profile of individuals and organisations, she is passionate about bringing cultural stories to life.  

Since setting up her consultancy in 2015, her clients have included the British Ceramics Biennial, major institutions like the Royal Academy of Arts, Imperial War Museums and the Natural History Museum and the graduate design show, New Designers.

See more of Iliana Taliotis’s work.

Where does it take place?

Factory Seminar – A Guide to PR for Creatives will take place online via Zoom. The link will be emailed to you when you register.

How to book?

Book your free ticket via the individual event pages on the BCB website. Visit our What’s On page to see what other events are happening.

Online Access:

• In advance of each event, we aim to share an overview of the event. This may include preparation tasks for the participant.
• We will enable captions for anyone to access during the event and download them after
• We will record each online event so you can re-watch it
• We will share a resource pack after the event. This will include summary notes, relevant links shared during the event, the event transcript and the event recording

If there is anything we can do to support your participation in the event, please email rhiannon@britishceramicsbiennial.com to discuss what we can put in place for you.

What is Factory?

This workshop is proudly run as part of the creative business support Factory, which is a partnership between Staffordshire Chambers of Commerce, Staffordshire University, British Ceramics Biennial and ACAVA. The programme is part funded by the European Regional Development Fund. Visit our main Factory page for more information about other opportunities and workshops run through Factory.