World of Wedgwood is the ultimate destination to experience the Wedgwood Brand. Wedgwood was founded in 1759 by Josiah Wedgwood, an astonishing craftsman and potter as well as an exceptional pioneer of culture. With a rich heritage of over 260 years, Wedgwood has become a British cultural icon and is loved and admired around the world. Featuring the Featuring the V&A Wedgwood Collection, factory tour, master craft studio, contemporary tea room, restaurant, factory outlet and the Wedgwood flagship retail store, World of Wedgwood is an attraction suitable for all ages, an opportunity to ‘learn by doing’, to shop, eat and explore.

You can discover the story of Josiah Wedgwood and his lasting influence on industry, society and local infrastructure at the V&A Wedgwood Collection, one of the most important industrial collections in the world and a unique record of over 260 years of British ceramic production. Owned by the V&A following a successful fundraising campaign spearheaded by Art Fund, you can see it on display here and experience an imaginative public programme, then try your hand at the potter’s wheel in the Master Craft Studio; or design and decorate your own piece of Wedgwood bone china tableware in the Decorating Studio.

Afternoon tea in the Wedgwood Tea Room is a truly elegant and memorable experience, served on Wedgwood china by highly experienced staff. You can enjoy lunch in the workers’ canteen inspired Dining Hall featuring delicious dishes served with a contemporary twist.

Discover cutting-edge designs, tap into a unique lifestyle and buy from the very latest ranges in the Flagship Store. The Factory Outlet offers ever-changing ranges of retired and near perfect products at highly discounted prices, with up to 70% off.

There’s also the 240-acre Wedgwood Estate to explore with swathes of open landscaped grounds, canals and beautiful woodlands.